When a movie like Disney and Marvel’s The Avengers crosses the $600 million mark domestically and approaches $1.5 billion globally, studios can afford to add in extra special items to go along with their Blu-ray/DVD sales. This time around, the bonus item comes via a new app called “The Avengers Initiative: A Marvel Second Screen App.” The app will give users access to exclusive content leading up to the release of The Avengers on Blu-ray/DVD with new downloads available bi-weekly in July and August, with weekly updates in September. The content includes “special access to the S.H.I.E.L.D. database, becoming a S.H.I.E.L.D. agent, invitations to “special missions” either remotely or in the field, links to character profiles, stories and scenes, interactive Marvel digital reader comic books and more.”
Joss Whedon’s The Avengers hits shelves on September 25th on Blu-ray 3D, Blu-ray, DVD, Digital and On-Demand, but the app will be available starting in July. Hit the jump for details. [UPDATE: Check out a new trailer for the Blu-ray after the jump.]
Check out the new trailer and details for Marvel’s The Avengers app and further information on the Blu-ray/DVD:
MARVEL’S THE AVENGERS – Coming this fall, the third highest-grossing movie of all time and the #1 movie in the world, “Marvel’s The Avengers” assembles as you’ve never seen it before on Blu-ray 3D™, Blu-ray™, DVD, Digital and On-Demand platforms on September 25, 2012. In anticipation of this release, Marvel is also launching an all-new App in July – “The Avengers Initiative: A Marvel Second Screen App” (available for the first time on iPhone) – that gives fans unprecedented access to exclusive content building up to the home entertainment release.
The announcement comes as “Marvel’s The Avengers” crossed the incredible $600 million domestic box office threshold on June 26 – only the third film in history to do so. It has now grossed an estimated $1.44 billion globally.
Providing viewers with the ultimate in-home experience, the premium 4-Disc Blu-ray Combo Pack provides 5-unique ways to enjoy “Marvel’s The Avengers” (on Blu-ray 3D, Blu-ray, DVD, Digital Copy and Digital Download of “Avengers Assembled” Music from and inspired by the film) and brings to life the Super Hero team-up of a lifetime in a whole new dimension on Blu-ray hi-def with stunning visual effects, superior sound and unparalleled bonus content.
Extras include a gag reel, a first for a Marvel Studios film, the chance to hear from the cast and Joss Whedon on their experiences in bringing these larger than life characters to the big screen, a behind-the-scenes look at the groundbreaking visual effects and stunning cinematography, the creation of S.H.I.E.L.D.’s Helicarrier, Soundgarden’s “Live to Rise” Music Video, deleted scenes and more!
Also for the first time ever, fans will be able to enjoy even more of the Marvel Universe via the all-new “The Avengers Initiative: A Marvel Second Screen App.” By downloading this onto a secondary device, consumers will be able to gain unprecedented access to exclusive content building up to the home entertainment release on September 25. Pieces will be unleashed bi-weekly in July & August and weekly in September leading up to a full immersive experience accompanying the film on Blu-ray. Content includes special access to the S.H.I.E.L.D. database, becoming a S.H.I.E.L.D. agent, invitations to “special missions” either remotely or in the field, links to character profiles, stories and scenes, interactive Marvel digital reader comic books and more. App owners will receive push notifications whenever new content is uploaded and available for their viewing.
The suggested retail price for “Marvel’s The Avengers” is: 4-Disc Blu-ray Combo Pack = $49.99 U.S./$59.99 Canada; 2-Disc Blu-ray Combo Pack =$39.99 U.S./$46.99 Canada; 1-Disc DVD = $29.99 U.S./$35.99 Canada. And for Digital & On-Demand platforms, please check with your television provider or favorite digital retailer for pricing.