Just because Warner Bros. didn't scoop up any of the beacoup bucks air time during tonights Super Bowl doesn't mean they were going to let Batman v Superman: Dawn of Justice skip the biggest advertising day of the year. In a partnership with Turkish Airlines, they've released a pair of commercials featuring none other than Bruce Wayne and Lex Luthor inviting you to jump on a plane and explore their hometowns of Gotham City and Metropolis.

In the absense of a trailer, and that's probably a good call given how much the trailers have revealed to date, this is a downright clever marketing move. Goofy as hell, but clever -- especially for Turkish Airlines, who undoubtedly has more to benefit from these ads than the film itself. It's a fun bit of promo for folks who like in-world marketing, offering a taste of the film's incarnations of the iconic comic cities. Even if you find in-world marketing irksome, you can probably enjoy the gleeful silliness of the ads. Check it out for yourself in the Batman v Superman Super Bowl commercials below.


Where would you book your flight to? Sound off in the comments below. Personally, I'm feeling Gotham's vibes.

Batman v Superman: Dawn of Justice stars Ben Affleck as the Dark Knight and Henry Cavill as the Man of Steel. Directed by Zack Snyder, the film also stars Gal Gadot as Wonder Woman and Jesse Eisenberg as Lex Luthor, as well as Jeremy Irons, Amy Adams, Holly Hunter, Laurence Fishburne, Scoot McNairy, Jason Momoa, and Diane Lane.

Here's the official synopsis for Batman v Superman: Dawn of Justice:

Fearing the actions of a god-like super hero left unchecked, Gotham City’s own formidable, forceful vigilante takes on Metropolis’s most revered, modern-day savior, while the world wrestles with what sort of hero it really needs.  And with Batman and Superman at war with one another, a new threat quickly arises, putting mankind in greater danger than it’s ever known before.


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Image via Warner Bros.
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Image via Warner Bros.
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Image via Warner Bros.