Well before Lex Luthor takes the fight to the title characters of Batman v Superman: Dawn of Justice, his company LexCorp is taking their marketing to New York Comic Con and beyond. Fortune Magazine already did an exposé on the wunderkind and businessman (played by Jesse Eisenberg, because remember that Luthor is fictional...), but now LexCorp itself is reaching out into the public domain through a positively spun public relations campaign and a new viral website.

With that aim, the upstart tech company is sponsoring the ongoing New York Comic Con's Wi-Fi and has a booth set up on the show floor. But if you're unable to attend the convention, don't fret; there's a new viral site set up by the company that promises to provide all sorts of information and content in the days, weeks, and months to come ... at least right up until Batman v Superman's March 25, 2016 release date.

If you find yourself at New York Comic Con, but are unable to get reliable Wi-Fi, or you're just curious, take a look at LexCorp's recent announcement below:

At LexCorp Industries, we believe in technology that unites us, where inspiration, innovation and imagination all come together to create a greater tomorrow, today. Now, LexCorp is proud to announce Lex/OS the world’s most private and secure operating system. Engineered with the protection you need, and the freedom you want. To celebrate, please enjoy our free Lex Wi-Fi throughout this venue and visit our LexCorp booth for your free charging device. LexCorp and the New Lex/OS, providing the safety and confidence we need in an ever changing world. Let’s build a better tomorrow.

If you want to keep up with LexCorp's social media shenanigans, you can follow along at their YouTube account, Lex's personal Twitter account, and the company's new (viral) website. Here are a couple of images that give you an idea of LexCorp's presence around NYCC, where Steve is currently enjoying some free Wi-Fi: