BATTLE: LOS ANGELES Viral Marketing Shares Classified Intel on Invaders

     January 20, 2011


In The Art of War, Sun Tzu says, “If you know both yourself and your enemy, you can win a hundred battles without a single loss.” If the intel in Battle: Los Angeles’s new viral marketing is any good, we humans might just stand a fighting chance.

The movie pits Aaron Eckhart, Michelle Rodriguez, Bridget Moynahan, and Michael Pena against an alien invasion. You can see exactly what they’re up against (well, sort of) by taking a look at the teaser trailer and the more recently released theatrical trailer. Directed by Jonathan Liebesman, Battle: Los Angeles invades theaters on March 11th.  Hit the jump for the classified files.

battle_los_angeles_michelle_rodriguez_image_03First and foremost, thanks to Movie Viral for the initial heads up on the viral campaign.  That said, you can check out other invasion sites around the world via this interactive map.

Once you’ve poked around the interactive map, checked out “live shots” of other invasion sites, and reviewed the history of alien encounters around the world, make sure to sign up for Battle: Los Angeles updates. You can join the W.A.T.C.H and report any extraterrestrial threats you come across by clicking here. But the cool stuff comes with “Priority Access.”

Remember the movie’s release date? Well, enter it in as 031111 and hit submit. It should take you to a site that presents alien intel in enough Flash presentations to give Steve Jobs nightmares. There is some very cool stuff here, the likes of which I would have loved to have seen from Independence Day. The presentation of alien technology and biology is reminiscent of scenes in Starship Troopers. But wait, there’s more

The interactive site breaks down the intel into four categories: Command Structure, Alien Biology, Transportation and Weapons. Each has a few subcategories that break down even further as you click on them. While the site already has a decent amount of extra goodies, note the countdown timer at the bottom of the screen. Some information is locked until the timer reaches zero.

Finally, to get up to date on all of our previous Battle: Los Angeles coverage, click here.


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