Almost as much of an event as the game itself is the bevy of commercials that air during the Super Bowl every year, which isn’t surprising given that it’s regularly the most watched television event of the year.  With that many eyeballs on the same channel for an extended period of time (in the age of Netflix, Hulu, VOD, etc. audiences are more spread out than ever), various companies take the opportunity to tout their products in hopefully exciting and humorous ways.

This year is no different, and we’ll be collecting the best Super Bowl commercials that air during Super Bowl XLIX throughout the night and posting them here.  As the article will be updated regularly, be sure to check back frequently and chime in with your favorite ad thus far.

Watch the best 2015 Super Bowl commercials below, and click here to check out all of the movie trailers that aired during the game:

Bryan Cranston Esurance

Liam Neeson Clash of Clans

Nick Offerman NASCAR

Danny Trejo SNICKERS

The Today Show BMW "What Is Internet?"

Jeff Bridges Squarespace

Mindy Kaling Nationwide

Directed by Doug Liman

Nationwide: "Make Safe Happen" (a.k.a. "The One with the Dead Kid")

[Note from Matt: This isn't one of the "best" ads.  It's by far the worst, but that means it's also the one most people will be talking about.]