Box Office: ‘Deadpool’ Demolishes ‘Gods of Egypt’ on Third Friday

     February 27, 2016


In its third weekend of release, Fox’s superhero gamble, Deadpool, continues it’s victory tour, trampling the competition with ease. The movie took in $9 million Friday for a projected $31.2 weekend, which will put its total domestic gross at more than $285 million through Sunday.

Deadpool’s would-be competition, Lionsgate’s sword-and-sandal epic, Gods of Egypt, is headed for disappointment, earning only $4.8 million from 3,117 theaters on Friday for a projected $14 million weekend haul. The Alex Proyas-directed mythological fantasy starring Gerard Butler and Nikolaj Coster-Waldau carried a hefty $140 million production budget and marks the first major big-budget misfire of 2016.

gods-of-egypt-new-posterHowever, the hit might not be as hard as it seems, as reports indicate that Lionsgate steeled for a disappointing return through foreign presales and significant Australian tax credits, bringing their budget exposure down to $10 million. However, that figure doesn’t include significant marketing costs.

This weekend’s other two newcomers, Fox’s feel-good sports dramedy, Eddie the Eagle, and John Hillcoat’s indie heist thriller, Triple 9, both opened soft in a close race for the No. 5 spot.

Hillcoat’s star-studded crime drama, fronted by Casey Affleck, Chiwetel Ejiofor, Anthony Mackie, Aaron Paul, Woody Harrelson, Kate Winslet, Teresa Palmer and Gal Gadot generated $2 million on Friday in 2,205 theaters and looks to a weekend total of $6 million.

Eddie stars Taron Egerton and Hugh Jackman in the inspirational true-life story of British ski-jumper Eddie “The Eagle” Edwards and is on track for a three-day haul between $5-6 million after taking in $2 million on Friday in 2,042 locations.

Two holdovers round out the top 5. Kung Fu Panda 3 continues to draw young audiences and is slotted to come in at No. 3 for the weekend, earning $2 million on Friday in 3,296 theaters. The weekend total for the Jack Black animated comedy sequel is set to near $9 million, bringing its domestic total to $128 million. Sony’s biblical offering Risen looks to land the No. 4 spot, pulling in $2 million on Friday for a $7.7 million second frame.

 Title Friday Total
1.  Deadpool $8,950,000 $263
2.  Gods of Egypt $4,800,000 $4.8
3.  Triple 9 $2,140,000 $2.1
4.  Kung Fu Panda 3 $1,955,000 $121.4
5.  EddietheEagle $1,935,000 $1.9

Image via 20th Century Fox

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