Going into February, many industry analysts saw the comic book film Deadpool as having potential to be hugely successful. However, virtually no one saw it nearly tripling its $58 million budget in its 4-day opening weekend, and the film has now grossed $600 million worldwide, leaving every other February release in its wake. Studios for some time will be analyzing who, why, and what made Deadpool such a success.
Looking ahead to March, it appears that the trend started by February of one film grossing exponentially more than the others will continue with Batman v. Superman: Dawn of Justice, which is the first time two of the most popular comic book characters in history appear on screen together. Despite this, we should also see some decent business from Zootopia, Allegiant, and 10 Cloverfield Lane, which should push this ahead of the same frame last year when Chappie, Cinderella, Insurgent, and Home opened at #1 on their respective weekends.