The first round of the NFL Draft kicks off tonight, and while fans across the country are busy prognosticating/praying, Disney is capitalizing on the excitement with an NFL Draft-inspired TV spot for the upcoming Pixar flick Brave. It’s actually a pretty smart product integration, as it’s been obvious from the previous trailers that the Mouse House has been trying hard to lure the male crowd to the female-centered movie. It’s a bit ridiculous to think that young males won’t go to a movie just because a female is the main character, and we’ve learned from The Hunger Games that strong, independent female protagonists are an enormous draw when done well.
Nevertheless, this spot does have some fun jokes and is packed with NFL-related references. Also, somewhat surprisingly, there’s a pretty racy gag involving a certain female body part. I guess we can expect a scandalous PG rating for the latest Pixar pic. Hit the jump to watch the spot. The film features the voices of Kelly Macdonald, Emma Thompson, Billy Connolly, Kevin McKidd, Craig Ferguson, Robbie Coltrane, and Julie Walters. Brave opens in 3D on June 22nd.
Here’s the synopsis for Brave:
Since ancient times, stories of epic battles and mystical legends have been passed through the generations across the rugged and mysterious Highlands of Scotland. In “Brave,” a new tale joins the lore when the courageous Merida (voice of Kelly Macdonald) confronts tradition, destiny and the fiercest of beasts. Merida is a skilled archer and impetuous daughter of King Fergus (voice of Billy Connolly) and Queen Elinor (voice of Emma Thompson). Determined to carve her own path in life, Merida defies an age-old custom sacred to the uproarious lords of the land: massive Lord MacGuffin (voice of Kevin McKidd), surly Lord Macintosh (voice of Craig Ferguson) and cantankerous Lord Dingwall (voice of Robbie Coltrane). Merida’s actions inadvertently unleash chaos and fury in the kingdom, and when she turns to an eccentric old Wise Woman (voice of Julie Walters) for help, she is granted an ill-fated wish. The ensuing peril forces Merida to discover the meaning of true bravery in order to undo a beastly curse before it’s too late.