Universal has released a new Fifty Shades of Grey TV spot. Based on novel by E.L. James (which began as Twilight fan fiction), the story revolves around Anastasia Steele (Dakota Johnson) and her introduction to a whole new world of sexual discovery and risqué activities in the hands of billionaire Christian Grey (Jamie Dornan). The ads for this movie are so bizarre in how they seem to be selling the film as “Come watch softcore porn this Valentine’s Day in a public theater, but you don’t have to feel guilty because really it’s about love.” I’ve heard far more than I wanted to about book (link not-safe-for-work or life), but the word “love” has never come up. It’s erotica. It’s best-selling erotica, but erotica nonetheless.
Hit the jump to watch the new Fifty Shades of Grey TV spot. The film opens February 14, 2015, and also stars Marcia Gay Harden, Jennifer Ehle, Max Martini, Luke Grimes, Rita Ora, Eloise Mumford, Dylan Neal, Victor Rasuk, and Callum Keith Rennie.
Here’s the official synopsis for Fifty Shades of Grey:
Fifty Shades of Grey is the hotly anticipated film adaptation of the bestselling book that has become a global phenomenon. Since its release, the “Fifty Shades” trilogy has been translated into 51 languages worldwide and sold more than 100 million copies in e-book and print—making it one of the biggest and fastest-selling book series ever. Stepping into the roles of Christian Grey and Anastasia Steele, who have become iconic to millions of readers, are Jamie Dornan and Dakota Johnson. Joining Dornan and Johnson in the cast are Luke Grimes as Elliot, Christian’s brother; Victor Rasuk as José, Anastasia’s close friend; Eloise Mumford as Kate, Anastasia’s best friend and roommate; Marcia Gay Harden as Dr. Grace Trevelyan Grey, Christian’s mother; Rita Ora as Mia, Christian’s sister; Max Martini as Taylor, Christian’s bodyguard; Callum Keith Rennie as Ray, Anastasia’s stepfather; Jennifer Ehle as Carla, Anastasia’s mother; and Dylan Neal as Bob, Carla’s husband. Fifty Shades of Grey is directed by Sam Taylor-Johnson and produced by Michael De Luca and Dana Brunetti alongside E L James, the creator of the series. The screenplay for the film is by Kelly Marcel.