[UPDATE: We’ve taken down the image at the request of Pixar]
Back in May, when Pixar’s Up first got released, director Pete Docter revealed a major character from Toy Story 3 was hidden somewhere in Up. While the character could have been hidden anywhere, Up producer Jonas Rivera told MTV where to look:
“I won’t tell you who it is, but I’ll tell you where it is… There’s a shot where a little girl is in her room and the house goes by… she’s playing with her little plane. She gets up, and she looks [out the window] – under her bed is one of the new stars of ‘Toy Story 3’.”
It didn’t take long for fans to quickly locate the character and for Pixar to reveal his name: Lots-o-Love Bear AKA “Lotso”. Since that first picture, people have been waiting for a better shot of Lotso, and thank to PixarPlanet, we’ve got it. The image they found is the cover of Ready, Set, Draw! (click to enlarge) and it’s the official coloring book for Toy Story 3. While studios love to keep things hidden as long as they can, thanks to movie tie-ins like toys and books, we’ll always find out everything before any film gets released.
While not much is known about the newest Toy Story character, the rumor is he’s the leader of the daycare toys where the gang ends up after Andy goes to college. Toy Story 3 gets released June 18, 2010.