Move over, Adult Swim; there’s a new player in the pool. For more than ten years now, Cartoon Network’s Adult Swim programming block has been the place to find some of the most progressive, insane and “mature” animated programming on TV (stateside, at least). Due to its role in reviving such series as Family Guy and Futurama, FOX has paid attention to Adult Swim’s success over the years and saw that there was money to be made. Already promoting their “animation domination” with regular series Family Guy, The Simpsons and more, FOX has now developed a new unit of animation to focus on a late-night block of animated programming. Not only will this new unit focus on televised programming, they will also have counterparts running online. The shows will air on Saturdays from 11PM to 12:30 AM ET/PT and will feature four new animated series each season, starting in January 2013.  The digital channel starts in 2012 and will feature 50 original creations. Hit the jump to check out the press release.

While it may seem as if they’re ripping off Adult Swim, they’ve actually copped to it by hiring former Adult Swim development head, Nick Weidenfeld (Children’s Hospital, The Boondocks) and producer Hend Baghdady (Warren the Ape, The Andy Milonakis Show) as executives who will run the unit. No word yet on what the new block of adult-oriented programming will be called but you can’t get much better than “Adult Swim” (and you can’t do much worse than “Toonami”). Check out the full press release below:

FOX FORGES NEW UNIT TO CREATE ALTERNATIVE ANIMATED CONTENT

Programming Will Run on New Late-Night Animated Block and Digital Channel

Network Inks Exclusive Deals with Former Adult Swim Development Head Nick Weidenfeld and Producer Hend Baghdady

Building on its more than 20 years of animation domination, Fox Broadcasting Company (“FOX”) has created a new unit to oversee the development and production of alternative animated series, shorts and user-adapted material for a brand new late-night animated programming block and new digital multi-platform network, it was announced today by Kevin Reilly, FOX President of Entertainment.

To run this new unit, FOX has inked an exclusive deal with Nick Weidenfeld, former head of program development for Adult Swim and executive producer of acclaimed series “Childrens Hospital” and “The Boondocks.” The network has also tapped producer Hend Baghdady (“Warren The Ape,” “The Andy Milonakis Show”) as the executive in charge of production for the new division.

Under their leadership, the unit will develop and produce an ambitious slate of original animated shorts and series to run both on-air and online. The late-night programming block will air Saturdays (11:00 PM-12:30 AM ET/PT) on FOX and will feature four new animated series per season starting in January 2013.

The digital channel will extend across platforms such as Web, mobile apps, game consoles and Video on Demand. It kicks off in 2012 and will feature 50 original short-form pieces per year, online windows of FOX animated shows, and user-adapted content. It will create a unique opportunity for fans and up-and-coming talent to engage with professional FOX-curated content, which they could possibly platform into their own series. FOX will also use its expertise and cross-promotional power to nurture these new assets through this pipeline.

“This may be the first time a network is building a clear bridge for talent to develop and grow ideas in the digital/alternative arena and organically move them into the mainstream,” said Reilly. “These new late-night series will be assets in their own right – but the clear possibility exists for a breakout digital success to graduate to primetime.”

“Nick had an incredible track record at Adult Swim and is a dynamic guy with the instincts to cultivate and produce inventive and irreverent series that animation fans love. Together with Hend, they are the perfect partners for us in this exciting new venture,” Reilly continued.

Prior to teaming with FOX under his Friends Night production company banner, Weidenfeld served as the head of Program Development for Adult Swim. Over the last eight years, Weidenfeld helped grow the late-night block of programming on Cartoon Network – featuring breakout hits such as “Robot Chicken” and “Aqua Teen Hunger Force” – into the No. 1 cable entertainment channel among young men. He executive-produced a variety of animated and live-action shows, including the Peabody Award-winning “The Boondocks,” “Childrens Hospital,” “NTSF:SD:SUV::,” “Metalocalypse,” “Superjail!” and “China, IL,” to name a few. In 2009, Weidenfeld co-created and co-wrote the animated hour-long cartoon, “Freaknik: The Musical,” starring Grammy Award-winning singer T-Pain as well as Cee Lo, Lil Wayne, Andy Samberg, and Bill Hader. The musical is currently being adapted for the stage. Most recently, he adapted the feature film “Black Dynamite” into an animated series and built a sketch show around the rap group and Internet sensation, Odd Future.

Hend Baghdady began her career in New York working on the first season of “Crank Yankers” with Jackhole Industries. Since then, she has developed, produced and created production formats and templates for live-action and animated comedy series for MTV, Comedy Central, and Adult Swim. Her most recent credits include the “Community” stop-motion Christmas special “Abed’s Uncontrollable Christmas”; the first strip animated show “DJ & The Fro”; “The Andy Milonakis Show”; “Warren The Ape”; and Kanye West’s pilot “Alligator Boots.”

ABOUT FOX BROADCASTING COMPANY

Fox Broadcasting Company (FOX) is a unit of News Corporation and the leading broadcast television network among Adults 18-49. FOX finished the 2010-2011 season at No. 1 in the key adult demographic for the seventh consecutive year – a feat that has never been achieved in broadcast history – while continuing to dominate all network competition in the more targeted Adults 18-34 and Teen demographics. FOX airs 15 hours of primetime programming a week as well as late-night entertainment programming, major sports and Sunday morning news.