First Trailer for Documentary FREAKONOMICS

     August 12, 2010


Magnolia Pictures has released the first trailer for the Freakonomics, assembled by a cadre of Hollywood’s premier documentarians: Alex Gibney (Enron: The Smartest Guys in the Room), Morgan Spurlock (Super Size Me), Rachel Grady and Heidi Ewing (Jesus Camp), Eugene Jarecki (Why We Fight), and Seth Gordon (The King of Kong).

The doc is an adaptation of the bestselling book by Steven Levitt and Stephen J. Dubner, which takes a look at the ethics of Sumo wrestling, the repercussions of baby names, the use of cash incentives for underachieving school kids, and the relationship between Roe V. Wade and crime in the early 1990s.  Check out the trailer after the jump.

Here’s the official synopsis:

Alex Gibney (Enron:The Smartest Guys in the Room, Casino Jack and the United States of Money) delivers a visually arresting look at the crumbling façade of Sumo wrestling and exposes searing and violent truths about this ancient and revered sport. Morgan Spurlock (Super Size Me) offers up a buoyant and revealing angle on the repercussions of baby names. Rachel Grady and Heidi Ewing (Jesus Camp) balance levity and candor with their eye-opening profile of underachieving kids incentivized to learn with cold hard cash. Finally, Eugene Jarecki, who brought us the unforgettably powerful Why We Fight, investigates an unsettling theory to explain why crime rates dramatically dropped in the early ’90s.

Seth Gordon (The King of Kong) weaves the pieces together with brisk interludes, providing context and commentary from the authors. Freakonomics exposes the hidden side of everything, debunking conventional wisdom, and revealing what answers may come if one just asks the right questions.

Freakonomics will premiere On Demand, Apple iTunes, Xbox Live, Playstation, Amazon and Vudu on September 3rd; it hits theaters a month later on October 1st.  Click over to Apple for HD.

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