Friday Box Office: 300: RISE OF AN EMPIRE Slays Competition with Solid Debut

     March 8, 2014


While many wondered whether the opportune time had passed to capitalize on the massive success of 2006’s 300 with a sequel, it appears that a sizable audience for the franchise still exists.  300: Rise of an Empire earned an impressive $17.7 million on Friday, and while that won’t come close to 300’s insane $70 million weekend, it should be enough to hit a solid $40-$45 million for the weekend.  Again, that’s a notable feat given the large time gap in between the original film and the pic’s R-rating, but it was no doubt given a boost by 3D ticket prices.  The other new wide release of the weekend was DreamWorks Animation’s Mr. Peabody & Sherman, which debuted with $8 million on Friday and is on track for a modest $30 million weekend.  DreamWorks has been pretty hit and miss at the box office lately, but Peabody and Sherman looks to fall somewhere in between.

On the returning films front, Non-Stop dipped 54% in its second week and took in $4.6 million on Friday, while the Biblical saga Son of God saw a large 70% drop from its opening weekend to a $3.2 million take on Friday.

Title Friday Total
1. 300: Rise of an Empire $17,705,000 $17,705,000
2. Mr. Peabody & Sherman $8,000,000 $8,000,000
3. Non-Stop $4,700,000 $41,439,000
4. Son of God $2,700,000 $34,195,000
5. The LEGO Movie $2,660,000 $216,627,000

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