Friday Box Office: ARGO Tops CLOUD ATLAS and SILENT HILL: REVELATION 3D Entering Extremely Weak Weekend

     October 27, 2012


With four new wide releases, you’d think the box office would be primed to close out October with another strong weekend. You’d be wrong. The prospects for the four newbies – including Cloud Atlas and Silent Hill: Revelation 3D – looked shaky even before the so-called ‘Frankenstorm’ trained its eye on America’s East Coast. Now, a combination of poor Cinemascores and Hurricane hysteria seems poised to put Argo on top with one of the lowest first-place wins since September. On its third Friday in theatres, Argo edged out Silent Hill 2 and Cloud Atlas for first with an estimated $4 million. The Ben Affleck drama is expected to stay on top (for its first weekend win) while Silent Hill falls to number four. That means that Cloud Atlas, the epic drama co-directed by the Wachowski siblings and Tom Tykwer, should move into second place with close to $10 million – $3 million under initial projections. If the Cloud Atlas debut seems disappointing, however, it could have been worse. Despite a big release in 3,014 locations, Paramount’s Fun Size just missed Friday’s top ten with its estimate of $1.3 million. Fox’s Chasing Mavericks, with Gerard Butler, fared even worse: twelfth place on Friday with $1 million from 2,002 runs.

 Title Friday Total
1.  Argo $4,000,000 $52.3
2.  Silent Hill: Revelation 3D $3,500,000 $3.5
3.  Cloud Atlas $3,455,000 $3.4
4.  Paranormal Activity 4 $3,140,000 $37
5.  Taken 2 $2,575,000 $111.9

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