The Devil Inside is a critical punching bag, but Paramount knew what they were doing with the marketing with this cheap $1 million acquisition. The horror movie grossed $16.9 million opening day on its way to a potential $30 million weekend. The Devil Inside has already become infamous for a terrible ending, so it's unlikely this will hold up over the coming weeks, but a great start might be enough for the low-budget effort. The top 5 is rounded out by the big holiday movies, with Mission: Impossible - Ghost Protocol and Sherlock Holmes: A Game of Shadows leading the charge. The Girl with the Dragon Tattoo continues to find an audience three weeks into its run---it may yet hit the $100 million mark. War Horse came in at #5 while passing $50 million.
Title |
Friday |
Total |
|
1 |
The Devil Inside |
$16,850,000 |
$16.9 |
2 |
Mission: Impossible 4 |
$6,213,000 |
$155.9 |
3 |
Sherlock Holmes 2 |
$4,285,000 |
$147.6 |
4 |
The Girl with the Dragon Tattoo |
$3,500,000 |
$69.0 |
5 |
War Horse |
$2,606,000 |
$50.8 |