Friday Box Office – LIFE AS WE KNOW IT Number One with $5.2 Million; THE SOCIAL NETWORK Still in the Running as SECRETARIAT Limps

     October 9, 2010

Life As We Know It movie image Katherine Heigl, Josh Duhamel slice

As fall movies go, this weekend’s crop of new pictures was never the most interesting. Disney’s Secretariat, Warner Brothers’ Life as We Know It and the 3D horror release My Soul to Take all made modest starts on Friday; and with three days to go in this four-day Columbus Day Weekend it looks like the most fascinating aspect of the box office may be how close a race it will be between our top three contenders. That, of course, includes last weekend’s number one movie The Social Network, which placed second on Friday with an estimated $4.9 million. The natural front-runner for weekend winner, Secretariat, left the gate with $4 million – a fairly big disappointment for a heart-warming sports movie from Disney. That leaves the Katherine Heigl/Josh Duhamel baby dramedy Life as We Know It as Friday’s number one film with $5.2 million from 3,150 locations. With the horse movie running under and My Soul to Take not even on the same track, the weekend looks like a two-way race between the Facebook movie and the remake of Three Men and a Baby – neither of which is expected to make much more than $15 million by Sunday.

Title Friday Total
1 Life as We Know It $5,200,000 $5.2
2 The Social Network $4,900,000 $35.4
3 Secretariat $4,000,000 $4
4 My Soul to Take $2,700,000 $2.5
5 The Town $1,800,000 $69.2

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