Friday Box Office – PARANORMAL ACTIVITY 2 Leads with $19 Million

     October 23, 2010


One year ago, box office observers were gushing over the obscene amount of money Paramount was making with Paranormal Activity. You remember. The studio picked up the film for about three dollars and then marketed it into one of 2009’s most successful R rated releases – certainly the most profitable. It was a Cinderella story (with screaming and shaky camera work) that gave us all something to cheer last October. One year later, here comes the sequel. Paranormal Activity 2 was made for $3 million but, aside from that, not a lot has changed. Audiences made PA2 Friday’s number one film with a very impressive $19 million from 3,216 locations. That estimate includes the film’s record setting $6.3 million earned from Thursday midnight screenings. Weekend projections are now expected to top $36 million. That knocks Paramount’s other over-achiever, Jackass 3D, into second place. Finally, Clint Eastwood’s latest film seems to have struck a bad note with audiences and critics alike. The director’s supernatural drama Hereafter went wide this weekend but could only scare up $4 million for a fourth place finish. Full details tomorrow.

Title Friday Total
1 Paranormal Activity 2 $19,000,000 $19
2 Jackass 3D $7,700,000 $73.2
3 Red $4,500,000 $32.9
4 Hereafter $4,000,000 $4.3
5 The Social Network $2,275,000 $67.8

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