Friday Box Office – PARANORMAL ACTIVITY Slashes Past SAW VI

     October 24, 2009


“Paranormal Activity” continued its impressive run on Friday as the horror phenom managed to wrestle first place away from the “Saw” franchise for the first time in four years. “Saw VI” could only scare up an estimated $7 million from its 3,036 venues which means that any hope of another $30 million weekend for the Lionsgate series is now lost. So sad. “Paranormal” went from 760 screens last weekend to just shy of 2,000 on Friday, earning another $7.6 million in the process. The pre-holiday week was not nearly as kind to Friday’s also-rans. Relativity/Universal’s “Cirque de Freak: The Vampire’s Assistant” fell short of the top five with $2.2 million, proving that sticking ‘vampire’ in the title is not enough to lure “Twilight” fans away from the coming of “New Moon”. The news was even worse for Summit/Imagi’s “Astro Boy” which could only manage a $1.8 million debut from over 3,000 screens.  Last weekend’s top earner, “Where the Wild Things Are”, fell a disappointing 64% to third place while Fox Searchlight’s “Amelia”, on 818 screens, fell off the radar altogether. Check back tomorrow for complete details and the final three day estimates.

Title Friday Total
1 Paranormal Activity $7,600,000 $48,100,000
2 Saw 6 $7,000,000 $7,000,000
3 Where the Wild Things Are $4,400,000 $43,900,000
4 Law Abiding Citizen $4,100,000 $31,700,000
5 Couples Retreat $3,700,000 $70,800,000

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