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No surprises here, Dreamworks Puss in Boots took the top spot at Friday’s box office with an estimated $9.6 million from 3,952 locations.  The spinoff to Shrek – the most profitable animated franchise of all time – is poised to take in $35 million by Sunday: enough to give the 3D title the new Halloween-weekend record.  That means that, after breaking its own records last weekend, the holiday’s only scary movie, Paranormal Activity 3, will fall to second place.  Sci-fi newcomer In Time took third on Friday with an estimated $4.3 million and is expected to top out in the low teens for the weekend.  Meanwhile, The Rum Diary debuted in what looks like fourth place with $1.8 million from 2,272 locations.  The film had to share that estimate with Footloose, but is expected to come in slightly higher by Sunday with a weekend total of $7 million.  Details and analysis tomorrow.

Title

Friday

Total

1

Puss in Boots

$9,600,000

$9.6

2

Paranormal Activity 3

$6,500,000

$69.2

3

In Time

$4,300,000

$4.3

4

The Rum Diary

$1,800,000

$1.8

5

Footloose

$1,800,000

$34.8