Friday Box Office: SNITCH Squeaks by IDENTITY THIEF on Friday; Comedy Expected To Prevail This Weekend

     February 23, 2013


A disappointing month will come to a disappointing end this weekend as the box office offers up yet another underwhelming frame. How underwhelming? While last year gave us a surprisingly-strong debut in Act of Valor ($24.4 million), not one title is expected to reach $15 million by Oscar Sunday. Among new releases, Snitch is in the best shape. The action flick starring Dwayne ‘The Rock’ Johnson won a narrow victory on Friday: taking in an estimated $4.14 million from 2,511 locations. Snitch should see a $12 million debut, though that won’t be enough to beat Identity Thief. The comedy holdover took in $4.1 million on Friday, but is expected to earn $13 million over its third weekend in theatres. Debuting in fourth place, Dark Skies earned an estimated $3 million from 2,313 locations. The extraterrestrial-thriller is projected to make $8.4 million through Oscar Sunday, putting it behind holdovers like Safe Haven, Escape from Planet Earth and A Good Day to Die Hard. We’ll have full details tomorrow.

  Title Friday Total
1.   Snitch $4,140,000 $4.1
2.   Identity Thief $4,100,000 $83.7
3.   Safe Haven $3,520,000 $40.9
4.   Dark Skies $3,087,000 $3
5.   A Good Day to Die Hard $2,800,000 $44.6

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