Friday Box Office – THE LION KING 3D Reigns Over Trio of New Releases

     September 17, 2011


Estimates are in for Friday’s box office, and they indicate a robust return to the big screen for one of Disney’s most iconic features.  With a reported $8.8 million from 2,330 locations, the 3D re-issue of The Lion King is on track to win the weekend with $18 million.  That represents a significant jump from earlier projections, which had the family favorite taking in between $10 and $15 million.  In second place, Contagion took a relatively modest 42% hit entering its sophomore frame – putting it well ahead of the weekend’s three new titles.  Of those, Drive had the best showing with an estimated $4 million from 2,886 venues – though the film’s projected $10 million weekend would put it a bit below expectations.  Finally, Straw Dogs and I Don’t Know How She Does It fared about as well as anyone could expect on this low voltage weekend.  Neither newbie is expected to gross much more than $6 million by Sunday.  Details and analysis tomorrow.

Title Friday Total
1 The Lion King 3D $8,800,000 $8.8
2 Contagion $4,600,000 $34.3
3 Drive $4,000,000 $4
4 Straw Dogs $2,000,000 $2
5 The Help $1,900,000 $142.8
6 I Don’t Know How She Does It $1,600,000 $1.6


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