Friday Box Office – THOR Scores $25.7 Million on Opening Day

     May 7, 2011


OK, so we all know that “summer” started early this year with the $86.2 million launch of Fast Five.  The only question was how last weekend’s massive debut would impact Thor – the superhero flick that, according to the calendar, should have been this year’s first blockbuster.  Thor earned an estimated $25.7 million from its 3,995 locations on Friday including the $3.25 million he took in from midnight screenings.  That puts the Marvel hero on track for a $60 million first weekend or, right about where the big guy was expected to land after Vin Diesel’s crew drove off with his start-of-summer thunder seven days ago.  That same crew came in second on Friday, falling off by 70% for an estimated $10.5 million.  With its new domestic total of $117.8 million, Fast Five should be passing Rango to become the highest-grossing release of 2011 right about… now!  This week’s two romantic-comedy counter-programmers – Something Borrowed and Jumping the Broom – brought in $4.8 and $4.1 million respectively.  Full details and analysis tomorrow.

Title Friday Total
1 Thor $25,700,000 $25.7
2 Fast Five $10,500,000 $117.8
3 Something Borrowed $4,800,000 $4.8
4 Jumping the Broom $4,175,000 $4.1
5 Rio $1,960,000 $108.6

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