Friday Box Office – Weak New Releases Help THE HELP To A Third Straight Win

     September 3, 2011


Last weekend the crop of late-summer newbies had that East Coast hurricane to blame for their less than stellar starts.  Too bad there’s no natural disaster to blame this time around.  Another lackluster crop of debuts means that the summer ‘sleeper’ hit The Help will remain in first place for the third weekend in a row.  Of Friday’s three new titles, Relativity’s Shark Night 3D and Dimension/TWC’s Apollo 18 each earned an estimated $2.8 million.  Because Apollo has the bigger screen count, it is expected to pull ahead by Monday – all the way ahead to a four-day total of $11 million!  Focus Features’ The Debt debuted on Wednesday, earning $970,000 from its 1,826 locations.  With an estimated $2.6 million, The Debt was fourth on Friday and is expected to bring in $8 million by Monday.  Details and analysis tomorrow.

  Title Friday Total
1 The Help $3,634,000 $108
2 Shark Night 3D $2,800,000 $2.8
3 Apollo 18 $2,700,000 $2.8
4 The Debt $2,600,000 $4.5
5 Colombiana $2,000,000 $16.5

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