Since you are currently on the internet, you are likely familiar with Grumpy Cat. The picture of “Tard,” a snowshoe cat with a naturally angry face, was posted to Reddit in September 2012, and a meme was born. After eight months of internet dominance, Todd Garner (Jack and Jill) is spearheading the effort to develop a movie around Grumpy Cat:
“This started off as a picture of a cat, but rare is an image that evokes that much comedy. You read all of the memes and the comments, and one is funnier than the next. We think we can build a big family comedy around this character.”
Grumpy Cat will reportedly speak in the “Garfield-like” feature. More after the jump.
My instinct is to be cynical, but Garner makes a valid point. That cat has captured the public imagination—there is a legitimate character to build a story around. On the other hand, Garner’s last three movies are Here Comes the Boom, Jack and Jill, and Zookeeper, so… manage expectations.
According to Deadline, Garner will produce with his Broken Road partner Sean Robins and Grumpy Cat’s representatives (yep) Ben Lashes and Al Hassas. This won’t be the last meme turned into a movie, so expect a movie deal for Ridiculously Photogenic Guy any day now.