All Your Favorite Toys Coming Soon to a Theater Near You in HASBRO FACTORY

     May 25, 2010


What do you get when you cross Transformers, Play-Doh, Mr. Potato Head, G.I. Joe, My Little Pony, and the Easy-Bake Oven?  Well, if you’re Hasbro, you get an Avengers-style movie.  Hasbro has found crazy success with Transformers, moderate success with G.I. Joe, and likely will find varying degrees of success with forthcoming films based on Battleship, Micronauts, Risk, Stretch Armstrong, Ouija, Monopoly, Candy Land, and Clue.  (For more on those projects, check out this video interview with Hasbro CEO Brian Goldner)

It turns out the ubiquitous toy company is developing Hasbro Factory, a cinematic grouping all your favorite Hasbro toys.  Details are still scare, and there is no word yet on which specific toys will be called on to make an appearance, but Pajiba reports the project is “out to writers”.  Note that in an interview with Steve, Stretch Armstrong writer Nicholas Stoller claimed that Stretch wouldn’t be part of some expansive Hasbro universe (“It’s going to be totally its own thing”).  Never say never, I suppose.

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