New HUNGER GAMES Motion Captiol Ads Featuring Stanley Tucci, Lenny Kravitz, and Wes Bentley

     February 10, 2012


The marketing for Gary Ross’ upcoming adaptation of The Hunger Games has been kind of non-stop, with various types of advertising and viral campaigns raising awareness of the highly anticipated pic. Today three motion ads from the Captiol have popped up, giving us new looks at Stanley Tucci as Caesar Flickman, Lenny Kravitz as Cinna, and Wes Bentley as Seneca Crane. They’re actually pretty ingenious, as they advertise products that would be found in the image-conscious world of the Capitol such as liquid skyliner and evil-beard trimmers.

For those unfamiliar, The Hunger Games takes place in the post-apocalyptic country of Panem. As a means of reminding Panem’s 12 districts that the country’s government holds all the power, one teenage boy and one teenage girl are randomly selected from each district to participate in a televised fight to the death called “The Hunger Games.” Hit the jump to check out the motion posters. The film also stars Jennifer Lawrence, Woody Harrelson, and Elizabeth Banks. The Hunger Games opens March 23rd.

Here’s the synopsis for The Hunger Games:

Every year in the ruins of what was once North America, the evil Capitol of the nation of Panem forces each of its twelve districts to send a teenage boy and girl to compete in the Hunger Games. A twisted punishment for a past uprising and an ongoing government intimidation tactic, The Hunger Games are a nationally televised event in which “Tributes” must fight with one another until one survivor remains. Pitted against highly-trained Tributes who have prepared for these Games their entire lives, Katniss is forced to rely upon her sharp instincts as well as the mentorship of drunken former victor Haymitch Abernathy. If she’s ever to return home to District 12, Katniss must make impossible choices in the arena that weigh survival against humanity and life against love. THE HUNGER GAMES is directed by Gary Ross, and produced by Nina Jacobson’s Color Force in tandem with producer Jon Kilik. Suzanne Collins’ best-selling novel, the first in a trilogy published by Scholastic that has over 16 million copies in print in the United States alone, has developed a massive global following.

Posters via ONTD:

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