Apple Preparing to Add Movies to iCloud

     October 13, 2011


Earlier this year, Apple unveiled its cloud computing service called (unsurprisingly) iCloud.  For those unfamiliar with cloud storage and computing, it allows a user to store their files online and then stream them to home and mobile devices.  iCloud is currently only available for streaming music, but the LA Times reports that Apple is planning to expand the service to include movies.  Apple won’t be the first to offer users this service as all the major studios except for Disney are now working on the cloud service “Ultraviolet”, which began this past week with Warner Bros’ release of Green Lantern and Horrible Bosses.  Other upcoming titles planned for Ultraviolet include The Smurfs and Cowboys & Aliens.

Of course, Apple will instantly become a competitor, but the iCloud is restricted to PCs, Apple computers, iPod Touch, iPad, and iPhone since Apple wants to keep consumers buying Apple.  Android devices are shut out of iCloud and will have to use Ultraviolet or wait until another company, such as Amazon, steps up with its own service.  It’s worth mentioning that Ultraviolet and iCloud will probably not compete with each other since studios are more than happy to find a new avenue to sell their product and they can’t do much better than Apple.  The service will most likely launch in late 2011 or early 2012.


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