There's no better time for Ari Aster's Midsommar to makes its way into theaters than ... mid-summer. So while the reveal of the new film's release date is a bit on the early side of the summer season, it does arrive just in time for Independence Day weekend here in the States. And what better way to celebrate the 4th of July than with a pagan holiday out in the sticks, at a festival which occurs just once a century? Bring a friend or two!

Aster's follow-up to his feature directorial debut in Hereditary has a lot to live up to, but the marketing material that's already been released suggests that it's up to the challenge. Even the marketing itself has become aped by other similar movies that are trying to get the word out about their own horror features (see the recently released trailer for The Lodge). Aster's Hereditary delivered on the promise of its trailers, ads, and early buzz; here's hoping Midsommar does the same.

Starring Floresnce Pugh, Jack Reynor, William Jackson Harper, Vilhelm Blomgran, Archie Madekwe, Ellora Torchia, and Will Poulter, Midsommar arrives this sommar summer on July 3rd.

Check out A24's reveal of the poster and release date below:

Here's your official synopsis for Midsommar:

Dani (Florence Pugh) and Christian (Jack Reynor) are a young American couple with a relationship on the brink of falling apart. But after a family tragedy keeps them together, a grieving Dani invites herself to join Christian and his friends on a trip to a once-in-a-lifetime midsummer festival in a remote Swedish village. What begins as a carefree summer holiday in a land of eternal sunlight takes a sinister turn when the insular villagers invite their guests to partake in festivities that render the pastoral paradise increasingly unnerving and viscerally disturbing. From the visionary mind of Ari Aster comes a dread-soaked cinematic fairytale where a world of darkness unfolds in broad daylight.

Also, Aster offer his peculiar commentary on the film:

“It’s a breakup movie, in the same way that Hereditary is a family tragedy. It’s less overtly a horror movie, but it’s still working in that same space. It’s very macabre. But people shouldn’t go in expecting Hereditary ... It’s a Wizard of Oz for perverts.”

And for more on Midsommar, be sure to check out our recent, related write-ups:

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