Not only did the Minions help Universal Pictures establish a highly successful franchise via the Despicable Me movies, but they’re still marketing gold.  It doesn’t matter what the little yellow guys are up to, they’re always insanely amusing.  Their holiday video was a charmer and now they’re taking their antics to Super Bowl Sunday.

Universal Pictures just unveiled a brand new Minions TV spot featuring Kevin, Stuart, Bob and the rest of the gang getting pumped for the big game.  Check out the new Minions video below.  The film is due in theaters on July 10th and features the voices of Sandra Bullock and Jon Hamm.

Via Universal Pictures.

Here’s the official synopsis for Minions:

The story of Universal Pictures and Illumination Entertainment’s Minions begins at the dawn of time.  Starting as single-celled yellow organisms, Minions evolve through the ages, perpetually serving the most despicable of masters.  Continuously unsuccessful at keeping these masters—from T. rex to Napoleon—the Minions find themselves without someone to serve and fall into a deep depression.

 

But one Minion named Kevin has a plan, and he—alongside teenage rebel Stuart and lovable little Bob—ventures out into the world to find a new evil boss for his brethren to follow.

 

The trio embarks upon a thrilling journey that ultimately leads them to their next potential master, Scarlet Overkill (Academy Award® winner Sandra Bullock), the world’s first-ever female super-villain.  They travel from frigid Antarctica to 1960s New York City, ending in mod London, where they must face their biggest challenge to date: saving all of Minionkind...from annihilation.