See the Killer First Look Promo Poster for the New ‘Halloween’

     May 23, 2017


While writer/director David Gordon Green and co-writer Danny McBride are hard at work on the script for Blumhouse’s new, John Carpenter-approved Halloween movie, the studio is already getting a move on publicity for the film. Collider’s Steve Weintraub has been busy all morning snapping pictures at the annual Licensing Expo, and he scoped out a couple of new promo posters for the film. And I kind of love them.

Blumhouse has taken a minimalist approach for their first promo, which is fairly par for the course when it comes to marketing material for films that haven’t started filming yet, but they’ve done it very well. This is a promo piece that looks classic, invokes instantly recognizable iconography, and nods to the original without replicating it. It’s a smart, well-put-together piece of promo art, and it lines up exactly with what McBride has been saying about their approach to the reboot/sequel. Bottom line, keep it real and simplicity is key. They’re going for an old-school slasher scare, no convoluted mythology or supernatural flourishes.

If you missed them, here are our previously posted first looks from the ongoing Licensing Expo:


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