Nintendo has finally recognized that the world has changed and they need to change with it. They no longer live in a world where the Nintendo DS prints money or the Wii has taken off with the casual gamer. Earlier today, Nintendo reported [via IGN] that they had narrowly missed their sales target for the first time since 2011 even though neither the Wii U nor the Nintendo 3DS is tanking. Nevertheless, the company has recognized that they can’t thrive by only producing console games.
Earlier this year, the company said that they will produce content for smartphones and tablets, and today Nintendo announced that they will partner with Universal Theme Parks to create new rides and attractions. Although there were no details what kind of attractions they will offer, Nintendo properties easily lend themselves to a theme park. However, if there isn’t a Mario Kart ride, I will consider the entire venture a failure.
Additionally, Nintendo has hinted that they are going to start producing video content based on their characters, which is a huge turnaround for the company. Nintendo properties generated weak cartoons (sorry, Nostalgia) and the atrocious Super Mario Bros. movie, so the company decided to pull back its characters to avoid running them into the ground and damaging the brand.
Back in February, there were rumors of a Legend of Zelda Netflix series, but Nintendo CEO Satoru Iwata dispelled the report saying, “As of now, I have nothing new to share with you in regard to the use of our IPs for any TV shows or films, but I can at least confirm that the article in question is not based on correct information.” It will be interesting to see if the company’s stance has changed, and if Nintendo characters will finally generate more than fan movies.
Here’s the press release:
Nintendo Partners with Universal Parks & Resorts to Create World’s First-Ever Theme Park Attractions Based on Nintendo’s Beloved Games and Characters
KYOTO, Japan & ORLANDO, Fla.–(BUSINESS WIRE)– Nintendo and Universal Parks & Resorts today announced plans to bring the world of Nintendo to life at Universal theme parks – creating spectacular, dedicated experiences based on Nintendo’s wildly popular games, characters and worlds.
The agreement brings two icons of entertainment together and represents a significant partnership for Nintendo as it expands the reach and popularity of its characters and intellectual property.
Universal theme parks offer incredibly popular, innovative themed family entertainment experiences based on compelling stories and characters – using powerful storytelling and innovative technology. Nintendo has created remarkable and imaginative worlds filled with captivating stories and beloved characters. Now, for the first time, those stories and characters will be brought to life in entirely new ways – only at Universal theme parks.
The immersive experiences will include major attractions at Universal’s theme parks and will feature Nintendo’s most famous characters and games. More details will be announced in the future, as the Nintendo and Universal creative teams work to create specific concepts.