The first promo poster for the feature film adaptation of the children’s book character Paddington Bear has gone online.  Paddington will feature a mix of CGI and live-action, with the titular teddy bear being created using CGI animation.  Author Michael Bond’s best selling books center on “a brown bear from Peru who is found at Paddington station by the Brown family,” and Paddington is being brought to the screen by Harry Potter producer David Heyman.  The poster boasts a 2014 release date, so it’ll presumably be awhile before we see any footage from the pic.  Paul King (The Mighty Boosh) is directing, and this poster teases Paddington’s adorable signature outfit consisting of a raincoat and hat.

Hit the jump to check out the poster.  Voice and live-action casting has yet to be announced.

Poster via Bleeding Cool.

Per Wikipedia, here’s some more info on Paddington Bear:

Paddington is an anthropomorphised bear. He is always polite—always addressing people as “Mr.”, “Mrs.” and “Miss” and very rarely by first names—and well-meaning, though he inflicts hard stares on those who incur his disapproval. He likes marmalade sandwiches and cocoa, and has an endless capacity for getting into trouble. However, he is known to “try so hard to get things right”. He is an adoptive member of the (human) Brown family, and thus gives his full name as Paddington Brown.