Opening this Friday is writer/director Edgar Wright’s Scott Pilgrim vs. The World.  As I’ve said many times, I think Scott Pilgrim is one of the best films of the year and a classic in every sense of the word.  As you may have noticed, we've been posting tons of interviews with the cast.  Here's some links: Mark Webber/Alison Pill, Brandon Routh/Satya Bhabha, Mary Elizabeth Winstead/Ellen Wong, director Edgar Wright and Kieran Culkin/Aubrey Plaza.

On top of the print interviews, we got to talk to most of the cast and director Edgar Wright on camera. Since the interviews were done the day after Comic-Con, I spent most of the time talking about the awesome “Scott Pilgrim Experience” that Universal set up outside the convention and what was it like being there.  Also, during my interview with Anna Kendrick, Kieran Culkin and Aubrey Plaza, we spent a lot of time talking about how unusual the Scott Pilgrim promotional experience has been, t-shirts, and wristbands.  Hit the jump to see what I'm talking about and go see Scott Pilgrim this weekend!

Anna Kendrick, Kieran Culkin and Aubrey Plaza

  • We spend an a ton of time talking about Scott Pilgrim t-shirts and Comic-Con
  • What has this promotional experience been like as it's very different than a typical movie
  • Did any of the fans ask them something really specific that they had to really think about

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