Shrek Forever After grossed a series low $239 million domestic in 2010, but still earned over $750 million worldwide to bring the Shrek series total box office to $2.9 billion. For DreamWorks Animation CEO Jeffrey Katzenberg, that’s cause to take a break but not give up the golden goose forever (no matter what this Blu-ray box set impiles). In an upcoming interview with Fox Business Network [via Variety], Katzenberg remarked:
“We like to let them have a little bit of time to rest. But I think you can be confident that we’ll have another chapter in the Shrek series. We’re not finished, and more importantly, neither is he.”
The next chapter could be a television special like 2007’s Shrek the Halls, but I expect to see another Shrek movie in my lifetime, if only to reach $3 billion. More Shrek news after the jump.
Variety also reports that DreamWorks and Merlin Entertainment will build a visitor attraction called Shrek’s Far Far Away Adventure:
- Shrek’s Far Far Away Adventure will open in Summer 2015 in London.
- The 20,000 square-foot attraction will be located at County Hall on the south bank of the River Thames.
- DreamWorks Animation will write a new interactive adventure with Shrek, Fiona, Donkey, Puss in Boots, and other characters from the franchise.
- There will also be a “character courtyard” where visitors can meet the Shrek characters along with characters from other DreamWorks properties like Madagascar, Kung Fu Panda, and How to Train Your Dragon.
“We’re excited to work with Merlin to build something that we think is going to be a singularly unique way to experience Shrek and his world. This attraction is going to be unlike anything that currently exists and will undoubtedly become a new type of destination for families.”
Shrek’s Far Far Away Adventure is reportedly the first of six Shrek attractions to be rolled out over nine years.