Six New TV Spots for AVATAR Take a Revealing Look at Marketing

     November 30, 2009


In accordance with the Earth making a full rotation around the Sun, six new TV spots for James Cameron’s Avatar have popped up and it’s interesting to see how you can cut a trailer so many ways to appeal to just the right crowd.  When you put all six of these in a row (as we’ve done after the jump), you kind of want a featurette on how they’re working to make sure Avatar is appealing to everyone.  I currently have a bet going with some friends that we’re going to see Robert Pattinson’s head super-imposed on an Avatar body before the film comes out on December 18th.

Hit the jump to watch the six new TV spots and hope that once all the marketing for Avatar is complete, we can edit every ad together and run a 24-hour Avatar TV Channel.  It will forever change the way we watch television.

These first two show that Avatar is fun for the whole family!

And these four show that Avatar is way too intense for your average family.  Extreme families only!

For those who still don’t know what the film is about after those six TV spots (and none of them really tell you), here’s the synopsis:

We enter the alien world through the eyes of Jake Sully, a former Marine confined to a wheelchair. But despite his broken body, Jake is still a warrior at heart. He is recruited to travel light years to the human outpost on Pandora, where corporations are mining a rare mineral that is the key to solving Earth’s energy crisis. Because the atmosphere of Pandora is toxic, they have created the Avatar Program, in which human “drivers” have their consciousness linked to an avatar, a remotely-controlled biological body that can survive in the lethal air. These avatars are genetically engineered hybrids of human DNA mixed with DNA from the natives of Pandora… the Na’vi.

Reborn in his avatar form, Jake can walk again. He is given a mission to infiltrate the Na’vi, who have become a major obstacle to mining the precious ore. But a beautiful Na’vi female, Neytiri, saves Jake’s life, and this changes everything. Jake is taken in by her clan, and learns to become one of them, which involves many tests and adventures. As Jake’s relationship with his reluctant teacher Neytiri deepens, he learns to respect the Na’vi way and finally takes his place among them. Soon he will face the ultimate test as he leads them in an epic battle that will decide nothing less than the fate of an entire world.


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