The other reason you should be happy is, by announcing these early pickups, it allows the show runners and producers to hopefully craft a great finale. Because if you’re unsure whether or not your show is coming back, you have to play a very conservative game when writing the end of the season. By getting this pickup, you now have a lot more flexibility.
And with that…here’s the press release we were sent.
February 24, 2009 (Burbank, California) – The CW announced today the early pickups of six series, including five of the network’s signature dramas and the reality hit AMERICA’S NEXT TOP MODEL, which will all return in Fall 2009.
“As we continue to build The CW Network as a destination for young women, these six shows have clearly contributed to strengthening our schedule and our brand identity,” said Dawn Ostroff, President, Entertainment, The CW. “By securing these signature hits for next season, we’re furthering our commitment to deliver high-quality, original programming to our viewers, advertisers and affiliates.”
Among the series receiving early pickups for next season are The CW’s Monday tandem of sophomore sensation GOSSIP GIRL and ONE TREE HILL, which combined to lift The CW to become the fall’s #1 network on Monday with women 18-34. Both GOSSIP GIRL and ONE TREE HILL have scored double-digit gains compared to their previous seasons. Freshman hit 90210 has improved the network’s Tuesday night by double-digit increases in key demos. Wednesday anchor AMERICA’S NEXT TOP MODEL, which consistently wins its time period with young women, will also be back with superstar Tyra Banks and new groups of aspiring models for cycles 13 and 14.
Also renewed were the network’s established Thursday team of SMALLVILLE, which will be going into its ninth season, and SUPERNATURAL, which after posting ratings growth this season, will enter its fifth season next year.