First Trailer and 10 Hi-Res Images from DR. SEUSS’ THE LORAX

     October 27, 2011


The first trailer for The Lorax has gone online. Directed by Chris Renaud (Despicable Me), the film is based on the classic Dr. Seuss enviromentally-conscious children’s book that centers on a boy who is searching for the one thing that will win him the girl of his dreams. In order to find it, he must learn the story of The Lorax, a creature whose world is in danger.  As you’ll see in the trailer, there’s the unmistakable Suessian architecture and it certainly looks colorful enough.  But there are little things in this trailer that are making me a bit nervous about the film.  The framing device shows a bright and colorful world so the Once-ler chopping down all the trees hasn’t been too much of a problem.  Also, while I understand it’s a family film that wants to play up the comedy, I hope the Lorax’s message won’t be diminished by making him a creature of fun rather than a bearer of grave warnings.

Hit the jump to check out the trailer along with ten high resolution images . The film features the voices of Danny DeVito, Zac Efron, Ed Helms, Taylor Swift, Rob Riggle, and Betty WhiteThe Lorax opens in 3D on March 2nd, 2012.

Click over to Apple to watch the trailer in HD.

Here’s the official synopsis for Dr. Seuss’ The Lorax:

From the creators of Despicable Me and the imagination of Dr. Seuss comes the 3D-CG feature Dr. Seuss’ The Lorax, an adaptation of the classic tale of a forest creature who shares the enduring power of hope.  The animated adventure follows the journey of a 12-year-old as he searches for the one thing that will enable him to win the affection of the girl of his dreams.  To find it he must discover the story of the Lorax, the grumpy yet charming creature who fights to protect his world.

Danny DeVito will lend his vocal talents to the iconic title character of the Lorax, while Ed Helms will voice the enigmatic Once-ler.  Also bringing their talents to the film are global superstars Zac Efron as Ted, the idealistic youth who searches for the Lorax, and Taylor Swift as Audrey, the girl of Ted’s dreams.  Rob Riggle will play financial king O’Hare, and beloved actress Betty White will portray Ted’s wise Grammy Norma.Dr. Seuss’ The Lorax is the third feature created by Universal Pictures and Illumination Entertainment (Despicable Me, Hop).

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