Watch THE PITCH Poke Fun at Hollywood’s Love of Existing Properties

     August 21, 2010


Who doesn’t love seeing the fond memories of their youth brought back in movie form years after they were initially relevant?  Honestly, when I think about Universal Pictures’ 2008 team-up with Hasbro to produce at least four films based on their board games (of which, Peter Berg’s upcoming Battleship is a part), I can’t help but be filled with anticipation over the prospect of seeing a 3D version of “Candy Land” on the big screen.  All sarcasm aside, I would like to think that moviegoers are growing tired of the same brand integrated song and dance.  However, it’s hard to maintain hope when a film that could not have had a functional script grosses over $400 million (I’m looking at you, Transformers: Revenge of the Fallen).

Enter a new video entitled “The Pitch.”  The 2:30 minute video documents a pitch meeting between a screenwriter and a studio executive who are obviously not on the same wavelength in regards to the hot “new” film idea: Slinky!  Sadly, screenwriter John August (Big Fish) seems to think the video’s creator is closer to reality than exaggerated satire.  Endorsing the film on his website, August writes, “It’s not that Hollywood is out of ideas. It’s that the industry is terrified of failure, and clings to the safety of recognizable titles. In difficult times, it’s comfort food.”  Hit the jump to check out the video for yourself.

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