‘Their Finest’ Trailer: Gemma Arterton and Sam Claflin Find Love in Propagandist Place

     February 23, 2017


STX Films has released a new trailer for the World War II romance drama, Their Finest. Directed by An Education and One Day helmer Lone Scherfig, the film stars Gemma Arterton as Catrin Cole, a scriptwriter hired by the British Ministry of Information to bring “a woman’s touch” to the propaganda films giving the nation a desperately needed morale boost. There she meets a charming movie producer (Sam Claflin), and together the duo works with their crew to create a film that will lift the spirits of a wartime nation. And then they fall all ooey-gooey in love.

The film has a beautiful look and the cast is fantastic, but there’s a weird tonal discord going on here that I find odd and somewhat off-putting. One minute bombs are dropping all around and the next feels like a goofy Old Hollywood romp with a heart as soft as its focus. Which is not to say there’s no love in wartime, but the tonality here feels discordant. That said, An Education had a mighty fine tonal line to walk, and Scherfig handled it gracefully, so I’m going to give Their Finest a chance even if it does look painfully saccharine on first glance.

Their Finest also stars Bill Nighy and Jake Lacy and arrives in US theaters on April 7th. Watch the trailer below.

With London emptied of its men now fighting at the Front, Catrin Cole (Gemma Arterton) is hired by the British Ministry of Information as a “slop” scriptwriter charged with bringing “a woman’s touch” to morale-boosting propaganda films. Her natural flair quickly gets her noticed by dashing movie producer Buckley (Sam Claflin) whose path would never have crossed hers in peacetime. As bombs are dropping all around them, Catrin, Buckley and a colorful crew work furiously to make a film that will warm the hearts of the nation. Although Catrin’s artist husband looks down on her job, she quickly discovers there is as much camaraderie, laughter and passion behind the camera as there is onscreen.


Image via STX Films

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