First Promo Poster for Judd Apatow’s THIS IS 40 [Updated]

     April 21, 2012


Steve is currently wandering the halls of CinemaCon in Las Vegas, and while the convention doesn’t officially get underway until Monday, he’s snapping pics of all the cool promo posters, banners, and standees that he can find.  CinemaCon is, for the uninitiated, a convention put on for all the major theater owners in order to get a look at what the studios have to offer for the rest of the year; essentially, it’s Comic-Con for theater owners.  Steve managed to find the first promo poster for Judd Apatow’s fourth directorial effort, This is 40.  While it’s very much a simple poster used to make theater owners aware that the movie is on its way, I think the tagline, “The Sort-Of Sequel to Knocked Up” is pretty great.  The film centers on Paul Rudd and Leslie Mann’s characters from Apatow’s unplanned pregnancy-centered 2008 comedy.

Hit the jump to check out the promo poster, and be sure to check back over the next few days for more from CinemaCon 2012.

UPDATE: Found a This is 40 promo standee.  The image has been added after the jump.

For more new posters from CinemaCon, here’s a few links:

click on the poster for high-res



Here’s a promo standee that was just put on display.  Click for high-res


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