Let the Tron Legacy viral game begin. After creating a countdown clock about a week ago, we’ve now reached “Zero Hour” and the website has gone from binary weirdness to a clear mission. A list of cities has gone online with each location becoming “active” by providing a link to a PDF file that lists a location, a description of a contact, and a password you’ll need to provide to the contact.
I discovered that Atlanta had gone online so I raced over to the location, the Midtown Bowl. The location was only a few minutes from where I live, but alas, I was too late! I was “Drop 8” and two girls that arrived just after me were 9 and 10. Sadly, our contact, “John,” had nothing for us. He informed us that he only had something for the first person. He would not reveal what it was, but I believe it was a code to bring back to the Zero Hour website. Once entered, a new piece of a 6×10 grid is revealed with an image from the 1982 film, but once clicked it flips to part of a larger image. Finally, at the bottom of the screen there is a list of “Field Operatives,” with names like “Avatrix” and “Blackmot…” but I don’t know what these mean.
Hit the jump to see a photo of the Midtown Bowl and our contact. Hopefully this viral campaign will be as fun and as intricate as the best one for a movie thus far: The Dark Knight. We have about ten months ahead of us as Tron Legacy hits theaters on December 17th.
UPDATE: MovieViral.com has discovered what the “operative” received if they were the first person to meet the contact. It was a package that included a cell phone. When called, the operative received further instructions to find another package. Inside the second package was a Tron wallet with two coins and a code to be entered at FlynnLives.com/ZeroHour]