As I type these words, I'm sitting in my hotel room in Bucharest.  I'm here in Romania for something that I'll write about at some point next year.  However, while walking towards Old Town (a very popular location filled with bars and restaurants) with a few people tonight, I came across an awesome viral campaign for True Blood that I had to share.

While True Blood has already aired the 4th season on HBO in the United States, over in Romania, the show only returned a few days ago.  So to help promote it, someone had the great idea to take a busy fountain in the center of town and turn it blood red.  Trust me, it looks fantastic and it's one of the coolest viral campaigns I've seen.  Hit the jump for some images and I also shot some video on my flip.