Poster artwork has a tendency to become iconic, though that trend is becoming less frequent in the current era of giant faces and back-to-camera poses.  When you think of certain movies, a very specific poster image comes to mind.  However, sometimes that glorious poster art was one of hundreds of different possibilities and actually came close to never being released, significantly altering the film’s marketing campaign going forward.  Today, a number of unused posters for Jurassic ParkTim Burton’s Batman, and Batman Forever have been unveiled in anticipation of the release of the book The Art of John Alvin, which celebrates poster artwork from artist John Alvin, whose resume also includes Blazing Saddles, E.T, and The Lion King.  The unused Jurassic Park posters and Batman posters are actually pretty fantastic, offering a glimpse at just how differently these films might have been introduced to audiences.

Hit the jump to take a closer look at some of the unused Jurassic Park and Batman posters.  The Art of John Alvin will be released on August 16th.

Posters via Movies.com, IGN, Flavorwire, Parade, and THR.