In unsurprising news, Sony just announced that the upcoming Spider-Man film will "swing" into theaters in the ever-popular 3D. Directed by Marc Webb (500 Day of Summer), the Spidey reboot will take a more character focused approach with a script by James Vanderbilt (The Rundown, Zodiac). Avi Arad and Laura Ziskin will produce the untitled Columbia Pictures and Marvel Studios film, which was announced to have a July 3, 2012 release date.

For the full press release and a quote by Jeff Blake, Chairman of Sony Pictures Worldwide Marketing & Distribution, hit the jump.

Here's the full press release from Sony Pictures:

SPIDER-MAN SWINGS INTO THEATERS IN 3D

ON

JULY 3, 2012

CULVER CITY, Calif., February 10, 2010 - Spider-Man will swing into theaters worldwide  in 3D beginning  July 3, 2012, it was  announced today by Jeff Blake, Chairman of Sony Pictures Worldwide Marketing & Distribution.  The new film which is still untitled, will begin production later this year directed by Marc Webb from a screenplay by James Vanderbilt. Avi Arad and Laura Ziskin will produce the film from Columbia Pictures and Marvel Studios.

Commenting on the announcement, Blake said, "Spider-Man is the ultimate summer movie-going experience, and we're thrilled the filmmakers are presenting the next installment in 3D.  Spider-Man is one of the most popular characters in the world, and we know audiences are eager and excited to discover Marc's fantastic vision for Peter Parker and  the franchise."

About Sony Pictures Entertainment

Sony Pictures Entertainment (SPE) is a subsidiary of Sony Corporation of America (SCA), a subsidiary of Tokyo-based Sony Corporation. SPE's global operations encompass motion picture production and distribution; television production and distribution; digital content creation and distribution; worldwide channel investments; home entertainment acquisition and distribution; operation of studio facilities; development of new entertainment products, services and technologies; and distribution of filmed entertainment in more than 130 countries.

About Marvel Entertainment

Marvel Entertainment, LLC, a wholly-owned subsidiary of The Walt Disney Company, is one of the world's most prominent character-based entertainment companies, built on a proven library of over 5,000 characters featured in a variety of media over seventy years.  Marvel utilizes its character franchises in licensing, entertainment (via Marvel Studios and Marvel Animation) and publishing (via Marvel Comics).  Marvel's strategy is to leverage its franchises in a growing array of opportunities around the world, including feature films, consumer products, toys, video games, animated television, direct-to-DVD and online.