Director Wes Anderson and LAIKA (the animation studio behind Coraline) have teamed up to create commercials for Sony’s Experia smartphones. The slogan for the phones is that they’re “Made of Imagination”, which is surprising since I thought phones were made of electronic components. Silly me. Kids, who are “the most imaginative people”, were asked what they thought made the Experia work. Anderson then took their explanation and turned it into the narrative for a commercial. Watching Anderson’s commercial, I wish it was for a real movie rather than something designed to sell phones.
Hit the jump to check out the teaser video, and Anderson’s take on one child’s explanation of the phone’s mechanics.